Steve joins AmWay, he is on the rah-rah list and he is going to make it big. his income goals with AmWay is going to be at least 30 or 40,000 dollars a month. How could he not achieve that goal? I mean, it is one of the biggest and most well known MLM brands out there! It is so stable, who could deny the amazing opportunity that is AmWay? Picking up his cell phone he calls all of his friends and family that he hasn’t talked to for the last fifteen years. Tells them he just started a new business and would like to have them to join! This is when Steve is utterly surprised when they reply that they have no interest in starting a business, and what kind of business is thos anyhow? Confused, Steve is rejected, how could anyone refuse to hop on board with something so large as AmWay?
Samantha joins Melaleuca with the knowledge she has found her new career. The guru in front of the room made it seem so easy! It is going to be a cake-walk, she is going to get a brand new lincoln town-car in two months from the type of money she is earning at Melaleuca. Calling up everyone from her high school and college days, she becomes utterly frustrated as they call Melaleuca a pyramid scheme, a fraud, a scam. It is so not true, she thinks, Melaleuca is a reputable company based all around the world!
Both Steve and Samantha trudge on for another five months in AmWay and Meleleuca respecitvely… then they give up. It’s done. They can’t do it. Their friends and family were right. Thanksgiving will be awkward….
Was It Their Opportunity?
Never. Some opportunities are surely better than others, but both of these companies are very legitimate. They have good products otherwise they would never had grown to the global giants they are. So what happened to Steve and Samantha? They were caught dead with no MLM skills. They had no true MLM resources at their disposal that could grow their business beyond the kindergarten marketing they were taught at the rally. What kind of place is a rally anyhow to truly learn solid, concrete MLM prospecting methods?
The question is then rather than asking how could they fail, is how could they had been successful? Steve was plumber for fourteen years. He knows hist trade well. Samantha was an accountant for a bank for six years. Where did they learn the marketing skills needed to raise a new business empire? Or anything at all about entrepreneurship? Especially in the unique MLM industry?
Both of these people could had succeeded and been very well off if they had taken the time during those six-months to test new strategies and create a real game plan. To schedule networking events in the offline arena and learn how to setup their first online marketing campaign for their MLM opportunity. Rather they attempted the old school method of strong-arming friends and family into the business when those people, most likely, have never had an interest in their life of starting a business.
The Solution?
Learn skills. Learn to prospect. Get Magnetic Sponsoring, read, learn, love it and apply the WHOLE course. It will probably serve you better than fifteen of the rah-rah rallies so many MLM companies dish out.
If you must truly invest in a business skill, invest in prospecting skills. In MLM rather than sales it’s about people. Take the time to learn how to get yourself in front of those people, the right people, the open-minded people, and then the hardest part… do it and reap the rewards of success.
